Max Widmer on Zillow and the Future of Real Estate

Max Widmer comes on to talk Zillow and the future of real-estate in the post-COVID world. Max is an Enterprise Sales Executive Team Lead in Zillow’s Premier Broker group and someone I’ve learned a ton from. We discuss Zillow’s flywheel and the breadth and depth of its platform, including 3D tours, Zillow Offers and the core of the business - how real estate agents value having a presence on the platform. Max explains how Zillow reduces friction in the real estate transaction process and we speculate on how COVID may change where people live permanently. We close with a spirited discussion on how COVID represents an opportunity to convert unstructured time to meaningful time.